Stories of the Un-Professional
I promise it’s not what you think. This site and its stories describe my experiences in both my professional life and my mom life. The likes of the latter often go unnoticed, unappreciated, unpaid and more, hence the name Un-Professional, but the many roles of a mom are everything but. So I take my experiences and frame them in valuable ways with measurability – as job descriptions. Hopefully you’ll read something here that makes you feel seen, sheds a new light or just makes you chuckle.
Digital Marketing
From local government to worldwide brands and agency-side work, I’ve built and rebuilt websites, developed and delivered successful paid and organic campaigns and danced with just about every content management system out there.
Social Media
As part of the generation who grew up without social media and joined Facebook when it was meant for sharing class notes, I brought life to campaigns from Little Tikes during the pandemic to voting in a presidential election year.
CPG/Food & Beverage
My heart wanted to write, but a recession thrust me into consumer products and food & beverage – an industry that taught me invaluable lessons early in my career and connected me with one of the most beloved brands.
talyssa.g 